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Baristas Secures Line of Credit for Inventory and Purchase Orders to Meet Increased Demand for White Coffee Due to Highly Successful Advertising Expansion

/EIN News/ -- Seattle, Nov. 20, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Baristas Coffee Company, Inc. (OTCPK:BCCI): Baristas has secured a “Line of Credit” for inventory and purchase orders to meet increased demand for Baristas White Coffee due to highly successful advertising expansion. The line of credit will also be utilized to roll out of the new functional line including the recently announced “EnrichaRoast” line of infused beverages that promotes healthy living including those infused with cannabis derivatives. 

Baristas’ new “EnrichaRoast” infused product line is based on coffee, the world’s most popular beverage. It offers consumers the ability to enhance their daily coffee consumption with vitamins, minerals, nutraceuticals, and other additives legal in the states which the products are available.

The new blends are infused with substances that promote weight loss, vitality, sensuality, and recovery from hangovers as well as potentially other health benefits. Some other potential benefits may or may not include the slowing of cancer cells, prevention of Alzheimer’s, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects. 

Barry Henthorn CEO stated: “The Line of Credit will allow us to reduce our cost of goods by increasing our purchasing power while allowing us to meet the demand that we are creating through our advertising. We have been able to define a marketing strategy that is delivering positive results but have been limited by the amount of product that we could deliver through our distribution partners. Now that we can fill the demand, we are able to further expand our advertising to increase sales and to fund the launch of our new products.”  

About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single-serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of “Grounded in Seattle” the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy ireland, Sports Illustrated, NFL Monday and Thursday Night Football with Megs McLean, and other notable media. 

Barry Henthorn

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