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Immerse yourself in two days of SEO, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. With sessions designed to serve a diverse search marketing audience, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. The SMX agenda is created by the editors of Search Engine Land, the publication of record for search marketers. You get unbiased, vendor agnostic programming at SMX. You can be confident that you’ve invested wisely.

The Incite Marketing Summit West is back for its 6th year. Bringing together Chief Marketing Officers from major US and global brands, the event is custom-built to provide in-house marketing executives with all the skills they need to deliver exceptional marketing, track success, and accelerate their own career. With 60+ major brands, 4 tracks on: personalization, content & storytelling, analytics and social media, and over 300 marketing leaders in attendance, this is the best brand-focused marketing conference of the year and the only event to provide a truly holistic picture of marketing today. Why you should attend? Exceptional In-House Marketing leaders speak: Be inspired by the very best! Hear from senior marketing leaders at some of the biggest brands and most innovative ...

During this class, we are going to learn about the buying cycle in general and examine what this process looks like in your own business. Learning how different channels and tools assist the buying decision in different phases of the sales cycle, you will be able to identify which (mostly digital) tools should you be focusing on and gain an overview of the most important and widely used methods. Overview: The promotional The sales What does your customer journey look like? Nurturing prospects and What kind of questions your buyer will ask at each stage? Buying stages and digital tools working Marketing Strategy for Business Growth. Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would ...

The Customer Service Summit West (June 7-8, San Diego); brings together an unrivalled list of senior leaders from the world’s biggest brands, purpose-built to guide you seamlessly into the future of customer success, social care, and multichannel customer service. Join 150+ customer leaders and 25+ expert speakers - all working in-house at globally recognizable brands - and hear the latest ground-breaking insights on topics such as: scalability, personalization, self-service, customer-centric transformation and much more! Hear from leaders at Samsung, JetBlue, Microsoft, Verizon, Twitter, Symantec, L’Occitane en Provence, Alaska Airlines, Wells Fargo, New York Jets, Rogers and gain actionable insight into 2018’s biggest challenges and opportunities: Effortless Resolution: Boost ...

What do you want to be known for? How can you create that special flavour, making you stand out from the crowd and connect with people who will love what you have to offer? The goal of the workshop is for you to leave a with a better understanding of your core values and how do you want to be known. This knowledge will help you shape your communication and make better decisions when it comes to the visual elements of your brand. We'll look at: What is a brand? Value-driven Finding your Brand Brand Tone of Marketing Strategy for Business Ready to grow your business but unsure where to start? Does your marketing feel a little ad-hoc and reactive most of the time? Would you like to build a strong foundation learning repeatable methods for ...

Business users, decision-makers and experts in predictive analytics will meet on 12-13 June 2018 in Munich to discover and discuss the latest trends and technologies in machine & deep learning for the era of Internet of Things and artificial intelligence. Where AI meets IoT Data and analytics are the two sides of the same coin, the same goes for IoT and AI. Without artificial intelligence the gigantic amounts of sensor data produced by the Internet of Things devices will be worthless because humans won’t be able to analyze it. Without the Internet of Things, the artificial intelligences would lack of training data for the machine learning algorithms and the predictions and recommendations generated by the algorithms wouldn’t reach the devices. To realize the vision of smart ...

The high-velocity day kicks off with fast-paced educational sessions covering the hottest trends in brand activations. You’ll get insights on the latest marketing strategies and case studies across promotion, social, mobile, influencer, experiential and content marketing. Your ticket also provides access to the 2018 PRO Awards Luncheon Gala, recognizing best-in-class marketing campaigns. From experiential and multicultural to entertainment and local—the PRO Awards Gala is your chance to learn from the best of the best campaigns from the past year.

Marketing strategy is essentially about how do we compete on a crowded, noisy and overwhelmed market. How can you differentiate yourself, highlight the most amazing benefits of your product and create messaging that resonates with your target audience? In this class, we examine the elements of a sound marketing strategy and how to approach each of them in order for you to have a consistent plan going forward. We look at: The 3 bases of The art of Understanding who is your ideal target audience. How to find useful data? What are the right questions to help you shape your brand? How to fine-tune your message in relation to broader trends and the needs and thoughts of your The importance of choosing the right channels and tactics to maximise How does ...

The event will feature a 2 Day Leadership Summit, Business Exhibition, Gala Dinner and VIP City Tour featuring: 4000+ 150 Key 50 Key Speakers will include International City Mayors and Government Ministers, Smart City Investment Heads, Industry CEOs and CIOs, Heads of Smart City Investment at Global Institutions. There will be a specific focus on Africa and the Emerging World's challenges in evolving their technology and innovation ecosystems. Key themes: IT & Telecoms Mobile and Fixed Broadband, bandwidth, datacentres, cloud services and access, Data & Fin Tech, I.O.T, advanced analytics, big data, business intelligence, cloud and data platforms, new and disruptive technologies, software development ...