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Baristas Coffee Confirms It is in Talks with Cannabis Beverage Companies to Build Infused Coffee Offering

/EIN News/ -- Seattle, Oct. 31, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Baristas Coffee Company, Inc. (OTCPK:BCCI): Baristas has confirmed that it is in talks with a select number of legal cannabis companies exploring the potential of including marijuana derivatives as part of its new “EnrichaRoast” brand of functional beverages based on coffee.   

Barry Henthorn CEO stated: “We have been inundated with inquires for distribution, manufacturing, and other business opportunities surrounding our new “EnrichaRoast” infused coffee beverages. In order to provide clarity, we are confirming that we are in fact in discussions with a few companies that have ventured into the legal cannabis coffee space. Baristas is in discussions with these companies as to the possibility of using cannabis derivatives such as CBD, or others, in states where they are legal. As to exactly which Company we will move forward with, where, and on what basis, if at all, is part of the discussions.” 

Baristas Coffee has created a new line of infused coffee called Baristas “EnrichaRoast” that promotes healthy living. The new blends are infused with substances that promote weight loss, vitality, sensuality, and recovery from hangovers as well as potentially other health benefits. Some other potential benefits may or may not include the slowing of cancer cells, prevention of Alzheimer's, treatment of Glaucoma, relief from Arthritis, decreased Anxiety, and reportedly other healthy effects.

Baristas Coffee began a multi-tiered media push to propel consumer and market awareness rollout of the first of its recently announced new functional beverage products and distribution channels. Most recently, Baristas white coffee was featured during the NFL London Game. Baristas products have also been advertised or featured nationally during NFL broadcasts such as Monday Night Football and Thursday Night Football, and on the MLB Network during playoff times among other multimedia outlets. Now that the new “EnrichaRoast” products will be rolling out, they will be advertised as well alongside the White Coffee ads where they are appropriate and cleared to advertise.

Baristas has partnered with Amazon Prime in a national promotion encouraging consumers to “Try White Coffee”. Baristas began the new promotion today directing consumers to a special link, EnrichaRoast  gives the consumers the ability to get two boxes of Baristas White Coffee single serve Keurig 2.0 compatible cups shipped to their home or business for no charge, fulfilled by Amazon Prime. 

Baristas Coffee continues to leverage the success it has enjoyed with its Baristas White Coffee products (Now an Amazon Prime’s Choice coffee product). The direct link to the product on Amazon:   

The infused product line is based on coffee, the world’s most popular beverage. It offers consumers the ability to enhance their daily coffee consumption with vitamins, minerals, nutraceuticals, and other additives legal in the states which the products are available. 

About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single-serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also markets other coffee related products. Baristas gained mainstream exposure when it became the subject of “Grounded in Seattle” the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with kathy ireland, Sports Illustrated, NFL Monday and Thursday Night Football with Megs McLean, and other notable media. 

Barry Henthorn

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