Striking a balance

FASHIONVALET marked another milestone with the official launch of an eight-episode reality show on its Co-Founder, Vivy Yusof. "Love, Vivy" revolves around the life of the country's leading face in fashion – juggling work leading an online retail empire, her scarf brand, dUCk, and her family duties as a daughter, wife and mother to two beautiful children, Daniel and Mariam. The show gives viewers a reallife insight into Vivy's demanding daily
life.
Each episode brings fans into the exciting world of FashionValet, opening its doors for the first time to the public. From just 10 brands and three people when it first started, the site now boasts 500 brands and 100 staff.
Viewers will also learn about the key functions of the well-oiled machine from marketing to buying, and customer service to business development.
Beyond the stylish runway shows and beautiful clothes and accessories, viewers will be exposed to what makes a successful business from marketing campaigns to dealing with complaints and issues.
It will also give a sneak peek into the expansion and market strengthening plans for Singapore, Brunei and Indonesia.
The show centres on work done for the site's highly anticipated Hari Raya collections from top fashion labels including designer brands and celebrity collaborations.
This year sees FashionValet working with Nurita Harith, Mimpikita, Syomir Izwa and Alia Bastamam amongst others. "Love, Vivy" chronicles the exciting and challenging tasks getting these collections ready for eager customers.
"Customers know FashionValet from a computer screen where they shop, but I want to be even closer to them and that is why "Love,Vivy" came about," Vivy said.
"Now fans and hopefully new customers will know us better – the ins and outs, how we work, the difficulties we face and how we overcome them. In the growing world of e-commerce, I feel that our story is current and relevant.
"In showcasing work and life, 'Love, Vivy' will also reveal how I juggle motherhood, career and being a business figure. I know working moms everywhere will relate to this show and hopefully they will like it!" she added. "Love, Vivy" airs every Monday on Astro RIA (channel 104) at 9.30pm.